SohoAI Review: Australia’s Most Powerful AI Real Estate Data Tool

What Is SohoAI?

SohoAI is Australia’s most powerful AI-driven real estate data tool, and it’s changing how property professionals research the market.

Built on the Soho platform, which was founded in 2018 by Jonathan Lui, co-founder of Airtasker, SohoAI gives agents, investors, and analysts instant access to Australian property market data through a plain-English conversational interface. No training required. No complex dashboards. You type a question and get a precise, data-backed answer in seconds.

The numbers behind it are significant: 400,000+ active listings, 2 million+ historical listings, 13,000+ connected agencies, and 1,000+ auctions tracked every week. That’s one of the most comprehensive property databases in the country, paired with the intelligence of a modern large language model AI.

If you’ve ever spent an afternoon manually pulling suburb data, copy-pasting into spreadsheets, and formatting charts for a client presentation, SohoAI is the tool that eliminates most of that work.

Who SohoAI Is Built For

SohoAI is purpose-built for three types of property professionals. If you fall into any of these categories, this tool was designed with you specifically in mind.

Real Estate Agents

You’re dealing with 10 to 30 clients at any given time. Vendors want to know why you’ve priced their home at a certain figure. Buyers want suburb comparisons on the spot. You need data confidence in the room, not back at the office two hours later.

SohoAI gives you that confidence. Ask it anything before a meeting. Walk in with suburb median prices, recent comparable sales, and auction clearance rates pulled in seconds, not hours.

Property Investors

You’re time-poor, self-directed, and looking for the next opportunity before it peaks. That means you need to move faster than the market, not react to headlines after they’ve already priced in.

SohoAI lets you compare rental yields across suburbs, track price trends over custom timeframes, and identify pockets of growth without stitching together data from five different sources.

Property Market Analysts

You produce reports for clients, mortgage brokers, buyer’s agents, or consultancies. Your credibility depends on the accuracy and presentation of your data. Manual downloads and spreadsheet formatting take hours.

SohoAI replaces much of that workflow. Ask a question, get a structured table or chart, export it, and move on.

What SohoAI Actually Does: Feature Breakdown

AI-Powered Property Research

The core feature. You type a question in plain English, SohoAI searches its database and returns a precise, data-driven answer. No search filters to configure. No dropdown menus to work through.

SohoAI returns the current median, the year-on-year movement as a percentage, and the context you need to interpret it.

Interactive Data Visualisation

Numbers on their own don’t win clients. SohoAI generates line charts, pie charts, and bar graphs on demand using your query as the brief.

Ask it to show you price growth in a suburb over five years. It produces the chart. Ask it to compare two suburbs side by side. It builds the comparison. Everything is ready to present or export.

Smart Suburb Comparisons and Tables

One of the most time-consuming tasks in property research is comparing multiple suburbs across the same metrics. Median price, rental yield, days on market, auction clearance rate, and annual growth can take hours to compile manually.

SohoAI does it in one query.

The result is a structured table, ready to screenshot, export, or paste into a report.

Natural Language Understanding

There’s no syntax to learn. SohoAI understands the way property professionals actually talk and think. You don’t need to know the correct filter combination or the right API parameter. You ask the question. SohoAI finds the answer.

This matters particularly for agents who aren’t data analysts by training. The tool meets you where you are.

Export and Reporting

Every chart, table, and data output can be exported. That means the work SohoAI does becomes a direct input into your client presentations, investor reports, and listing proposals without reformatting.

How to Use SohoAI: A Step-by-Step Walkthrough

Getting started takes less than two minutes. Here’s exactly how it works.

SohoAI vs. The Alternatives

Australian property professionals currently rely on a patchwork of tools, most of which are expensive, slow, or not built for conversational use. Here’s how SohoAI compares.

SohoAI vs. CoreLogic / RPData

CoreLogic and RPData are powerful, but they come with significant friction: high subscription costs, steep learning curves, and interfaces that require training to use effectively.

SohoAI delivers useful market data at a fraction of the cost, and you access it by typing a sentence, not working through a complex dashboard. If you’re a small agency or independent investor who can’t justify a large data subscription, SohoAI is a practical alternative.

SohoAI vs. Generic AI Tools

General-purpose AI tools do not have access to live Australian property data. If you ask a generic AI tool for current suburb pricing, you may get an outdated or unverifiable answer. SohoAI is purpose-built for Australian real estate. It retrieves from property data instead of guessing.

SohoAI vs. Property Portals

Property portals like realestate.com.au and Domain are listing tools. They’re excellent for finding properties to buy or rent. They’re not built primarily for suburb-level analytics, historical price movements, or comparative data in a structured, exportable format.

SohoAI vs. Manual Spreadsheet Research

Many property professionals still pull data from multiple sources, then manually compile it in Excel. This takes hours per suburb, leaves room for mistakes, and often needs more formatting before it is client-ready. SohoAI replaces much of that workflow with a single query.

Real-World Use Cases by Persona

How a Real Estate Agent Uses SohoAI

Sarah is a licensed agent at a mid-size Sydney agency. She has a listing appraisal in Newtown in two hours. She opens SohoAI and asks: “What is the current median house price in Newtown, NSW, and what have comparable 3-bedroom houses sold for in the last 60 days?”

She gets a precise figure and a recent sales list. She asks a follow-up: “Generate a chart showing Newtown median price growth over the past three years.”

She screenshots the chart, adds it to her proposal, and walks into the meeting with data confidence that sets her apart from agents relying on gut feel.

How a Property Investor Uses SohoAI

David owns four investment properties and is looking for his fifth. He’s heard Brisbane’s western suburbs are showing growth. He opens SohoAI and asks: “Which suburbs in Brisbane’s western corridor have shown the strongest median price growth in the past 24 months, ranked by percentage growth?”

The result is a ranked table, data he’d previously have spent a weekend compiling. For more on Brisbane’s current investment landscape, see our best suburbs to invest in Brisbane 2026 guide.

How a Property Analyst Uses SohoAI

Priya produces quarterly market reports for a mortgage broking firm. Each report covers Sydney, Melbourne, and Perth. Previously, that meant three days of data collection and formatting.

With SohoAI, she queries each market systematically, asking for median prices, auction clearance rates, days on market, and year-on-year changes for each city’s key suburbs. The data comes out structured and chart-ready. Her three-day process now takes one morning.

SohoAI Pricing: What You Get at Each Tier

The free tier is the main entry point, and with three prompts per day, it’s genuinely useful for light users. You don’t need to commit to anything to see how powerful the tool is.

Is SohoAI Accurate? How the Data Works

This is a fair question, and it deserves a direct answer.

SohoAI pulls from one of Australia’s largest and most continuously updated property databases. The 400,000+ active listings are live. The 2 million+ historical listings are sourced from real transaction data across the country, connected to 13,000+ agencies. Auction results are tracked weekly.

That said, SohoAI is a data tool, not a crystal ball. It shows you what the market has done and what it’s doing right now. It helps you make smarter decisions. It doesn’t predict the future or guarantee outcomes.

When SohoAI tells you the median house price in a suburb, that figure is drawn from real sales data. When it shows you a price growth trend, that trend reflects actual market movement. The data is precise, and for the speed, accessibility, and depth it delivers, it’s a practical tool for Australian property professionals.

For suburb-specific data deep-dives, explore our market report articles:

• Sydney property prices
• Melbourne property prices
• Perth property prices
• Adelaide homes market
• Cheapest rental suburbs across Australia
• Best Melbourne investment suburbs under $600K
• Hobart rental market

Frequently Asked Questions

Final Verdict: Should You Use SohoAI?

If you’re a property professional in Australia who spends time manually pulling suburb data, building comparison tables, or scrambling to answer client questions on the spot, the answer is straightforwardly yes.

SohoAI doesn’t replace your expertise. It gives your expertise better data to work with, faster than traditional manual research workflows. The free tier removes any risk from trying it. Three prompts are enough to see exactly what it can do.

The property professionals who will get the most out of SohoAI are the ones who understand that data confidence is a competitive advantage in listings, negotiations, and investment decisions. SohoAI gives you that confidence, instantly.